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Product Development R&D Leadership

Product Development R&D LeadershipProduct Development R&D LeadershipProduct Development R&D Leadership

Product Development R&D Leadership

Product Development R&D LeadershipProduct Development R&D LeadershipProduct Development R&D Leadership

A PARTNER, AT ANY STAGE

 

MAD Liquid is a boutique product development and R&D consultancy designed to meet companies where they are. Whether you need strategic direction, experienced product and R&D leadership, help solving a technical or supply chain challenge, or support scaling an existing product, MAD Liquid can step in at the level and stage your business requires.

Our work can range from targeted technical expertise to embedded, ongoing product and R&D leadership, providing senior-level perspective without the layers of a traditional consulting firm.

PRODUCT LIFECYCLE

  

You don't know what you don't know. That is where experience matters.

MAD Liquid brings a holistic view to product development, seeing the details and connections that can be easy to miss when you're focused on one part of the process. We know what to question, where problems can hide, and what needs to be considered before a small issue becomes a costly one.

Behind the scenes, we can act as a trusted advisor, technical resource, and advocate for your product. We can engage across the full scope of a project, represent you with suppliers and partners, or step into one specific area where deeper expertise is needed.

Go all in or bring us in where you need us. Either way, MAD Liquid becomes an extension of your team, bringing a level of experience and perspective that helps you see what you might otherwise miss.

expertise

Formulation & Product Development

  • Formula creation, process development, and optimization
  • Ingredient functionality
  • Flavor Technology
  • Sensory and organoleptic evaluation
  • Color development and assessment
  • Product performance testing

Product & R&D Strategy

  • Product strategy and portfolio development
  • R&D strategy and technical leadership
  • Product concept evaluation
  • Product optimization and lifecycle management
  • Commercialization strategy
  • Pricing, COGS, and margin analysis
  • Product economics and business case development

Sourcing & Supplier Management

  • Ingredient sourcing and qualification
  • Supplier identification and management
  • Packaging sourcing
  • Manufacturing partner identification
  • Vendor negotiations

Technical & Quality Support

  • Quality control program development
  • Product stability assessment
  • Regulatory guidance
  • Supply chain support
  • Scale-up and manufacturing support
  • Technical troubleshooting

Contact Us

Drop us a line!

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Mad Liquid Innovation

mad.liquid@live.com

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